Vivus Pets
Modern Shopify e-commerce store for a plant-based dog nutrition brand featuring a personalized diet plan builder, 20+ country multi-currency support, and veterinary nutritionist endorsements — converting pet owners across North America and Europe.
About the project
Vivus Pets is a plant-based pet nutrition brand offering dog treats, dental chews, supplements, and bundle boxes formulated with board-certified veterinary nutritionist backing and a strong sustainability focus.
The Shopify storefront features a clean, hero-driven layout with prominent promotional offers, a dog food calculator for personalized feeding recommendations, and a multi-currency/location selector supporting 20+ countries. Customer testimonial carousels, veterinary endorsements, and rescue organization partnerships build trust with health-conscious pet owners.
An affiliate and wholesale program, a "Why Vivus" educational hub covering nutrition and sustainability, and an email capture flow powered by Klaviyo complete the full customer acquisition and retention ecosystem for the brand's North American and European markets.
Screenshots
The Challenge
Vivus Pets was entering a crowded pet nutrition market dominated by established brands. They needed to stand out through education and trust — communicating veterinary backing and sustainability credentials to health-conscious pet owners who do deep research before buying.
The Solution
We built a Shopify storefront with a personalized dog diet calculator, 20+ country multi-currency support, Klaviyo email automation, and Yotpo review integration. The "Why Vivus" educational hub and vet endorsement sections build trust throughout the purchase journey.
Results & Impact
- 20+ countries with local currency at checkout
- Klaviyo email flows recovering 28% of abandoned carts
- Diet plan calculator driving 35% of subscription signups
- 4.8★ avg. review score displayed across product pages via Yotpo
The personalized diet calculator was the best investment we made. It converts three times better than our regular product pages and builds the kind of trust that turns first-time buyers into subscribers.