Sous-Sol Confort
Fast, conversion-optimized website for a Quebec-based foundation repair and basement waterproofing company covering 200+ municipalities, with local SEO landing pages, before/after gallery, and integrated free estimate request forms.
About the project
Sous-Sol Confort is a Laval-based foundation repair and waterproofing company serving residential clients across the entire province of Quebec, offering services including basement waterproofing, foundation crack repair, French drain installation, and crawl space treatment.
We built the site with a performance-focused architecture delivering optimized WebP imagery and minimal JavaScript — ideal for local SEO dominance. The site features a portfolio/before-and-after gallery, 50+ customer testimonials, a FinanceIT financing program section, and professional certifications (APCHQ, CCQ, RBQ, CMMTQ).
An extensive service area index covering 200+ Quebec municipalities, combined with a free estimate request form and mobile-responsive navigation, creates a comprehensive lead generation machine for the competitive Quebec basement repair market.
Screenshots
The Challenge
Basement waterproofing is a high-intent, geographically fragmented market. Customers search by city and service combination — ranking for just "Laval" was not enough. Sous-Sol Confort needed to be visible across the entire province without a massive content production budget.
The Solution
We built a performance-optimized WordPress site with an extensive service area index covering 200+ Quebec municipalities, before/after gallery, 50+ testimonials, FinanceIT financing program, and APCHQ/CCQ/RBQ certifications. Free estimate CTAs appear on every page.
Results & Impact
- 200+ municipality landing pages covering all of Quebec
- Top 3 rankings for "imperméabilisation sous-sol" across major Quebec cities
- Free estimate requests up 90% post-launch
- FinanceIT integration increasing avg. project size by 28%
We went from being unknown outside Laval to getting calls from Québec City, Sherbrooke, and Saguenay. The local SEO coverage across the whole province has been a game-changer for our growth.