Déménagement Alfa
Fully bilingual (EN/FR) Drupal 11 website for a Quebec moving company with a custom programmatic routing module generating dynamic city/service landing pages across 200+ municipalities to dominate local SEO.
About the project
Déménagement Alfa is a professional moving company serving residential and commercial clients across Quebec, with a focus on local SEO-driven lead generation for dozens of cities and service combinations.
We built the site on Drupal 11 with a fully custom theme derived from the Artlogic design system, including a bilingual EN/FR architecture using Drupal's built-in language system with URL-prefix routing. A bespoke custom module was developed to generate dynamic /service/city and /city/service routes automatically — creating hundreds of targeted landing pages without manual content entry.
Each landing page includes a moving quote sidebar powered by Webform, hero sliders, testimonials, FAQ sections, and professional certifications (APCHQ, CCQ, RBQ, CMMTQ), delivering a complete lead generation machine for the Quebec moving market.
Screenshots
The Challenge
The Quebec moving market is hyper-competitive with hundreds of "déménageur [city]" keyword combinations. A standard CMS with manually created pages could not scale to cover the full market. The client needed a technical SEO machine, not just a website.
The Solution
We built the site on Drupal 11 with a custom module that programmatically generates /service/city and /city/service routes across 200+ Quebec municipalities — no manual content creation required. Each page gets a moving quote sidebar, testimonials, and certifications, making it both SEO-strong and conversion-ready.
Results & Impact
- 200+ programmatic landing pages generated automatically
- Top 3 rankings for 80+ city+service keyword combinations
- Bilingual EN/FR with URL-prefix routing from day one
- Lead volume tripled compared to previous WordPress site
We now rank on the first page for virtually every city in Quebec. The automated landing pages are our biggest lead source and we never had to write a single one manually.