Digital Kingz
High-performance headless marketing platform built on Next.js 15 and Payload CMS 3 for a law firm digital marketing agency — featuring dynamic case studies, service pages, and a branded admin panel.
About the project
Digital Kingz is a specialized digital marketing agency targeting law firms and attorneys across North America, offering attorney SEO, Google Ads/PPC, law firm web design, social media management, reputation management, and content marketing.
We built the platform from scratch using Next.js 15 (App Router) with Payload CMS 3 as the headless backend, backed by PostgreSQL — providing a fully custom, editable content infrastructure without relying on WordPress. The site includes dynamic collections for Services, Case Studies, Blog Posts, and Testimonials, all managed through a branded Payload admin panel.
Tailwind CSS 4 and TypeScript are used throughout, with server-side rendering ensuring optimal Core Web Vitals and search engine visibility across competitive legal marketing keywords.
Screenshots
The Challenge
Digital Kingz had outgrown their WordPress site. They needed a platform that could scale with their content operation, deliver perfect Core Web Vitals for competitive legal keywords, and give their team full control over case studies and blog content — without WordPress maintenance overhead.
The Solution
We rebuilt from scratch on Next.js 15 with Payload CMS 3 and PostgreSQL — a fully custom headless architecture with zero third-party plugin dependencies. Tailwind CSS 4 and TypeScript throughout, with SSR ensuring perfect crawlability for every service and case study page.
Results & Impact
- Core Web Vitals: 99/100 on mobile and desktop
- Content updates deployed in minutes via Payload admin panel
- Dynamic case study section driving 40% of inbound leads
- Zero WordPress vulnerabilities — fully custom, hardened stack
The new platform is night and day. It loads instantly, our team updates it without touching code, and our Google rankings climbed significantly within weeks of launch.